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Privacy Policy

A. Data Controller

We are pleased that you are visiting a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, Germany, info@volkswagen-newsroom.com, registered in the Commercial Register of the Amtsgericht Braunschweig (Braunschweig District Court) under No. HRB 100484 ("Volkswagen AG"). This document explains how we collect, process, and use your data.

B. General Information

In general, you can visit the websites of Volkswagen AG without telling us who you are. We will in this case only automatically receive the following data:

  • An anonymous cookie ID,
  • Your ID address
  • The operating system and browser that you are using and your screen resolution setting,
  • The date and time of your visit,
  • Which of our websites you visited, and
  • The website you were on just before you visited us.

Unless specifically stated otherwise in the following sections, data is solely processed by Volkswagen AG.

C. Collection, Processing and Use of Your Personal Data

I. Use of the Information Offered

Volkswagen AG gives internet users the opportunity to research information via the Volkswagen Newsroom (www.volkswagen-newsroom.com). The information and material such as text, image, audio and video documents available on this website in the form of press material are intended solely for personal information purposes, or may be used for editorial purposes in the social web, or, in the case of journalists, influencers and media enterprise employees, may be used as a source for their own editorial coverage. The press material is publicly available and downloadable.

II. Newsletter

A subscription for an electronic newsletter is offered on a voluntary basis. We only use the data provided in this context (e-mail address, title, last name, first name, newsletter subscription period, newsletter language, newsletter topics) for the purpose of providing this service according to the consent given by you (point (a) of Article 6 (1) of the General Data Protection Regulation). Volkswagen AG uses the double opt-in process in this context. An e-mail will be sent to you at the email address provided requesting you to confirm your consent. You determine the storage period of the data for your newsletter subscription. Your data are stored for as long as you subscribe to the newsletter. You may withdraw your consent to Volkswagen AG to subscribe to the newsletter at any time and free of charge with future effect, e.g. by using the "unsubscribe" link provided in each newsletter or by sending an e-mail to the following address: info@volkswagen-newsroom.com. Should you unsubscribe, your personal data relating to the newsletter (newsletter subscription period, newsletter language, newsletter topics) will be erased insofar as no other retention periods (e.g. retention periods for tax purposes) apply. User data (e.g. erasure at the user’s request) are processed by a data processor commissioned by us. User data can be viewed by IT service providers for system maintenance and monitoring. A registered user can access, update or erase all personal data relating to the newsletter registration via the Volkswagen Newsroom. Please contact info@volkswagen-newsroom.com should you have any questions concerning user data.

III. Basket

The Volkswagen Newsroom offers the user a basket function. On a voluntary basis, the user can collect documents in the basket and download them in the form of zip files. Zip files containing the documents cannot be downloaded direct, but require an e-mail address. The system then automatically sends a download link to the e-mail address provided. The e-mail address and the content of the basket are used to provide this service (point (b) of Article 6 (1) of the General Data Protection Regulation) and automatically erased after 7 days. User data can be viewed by IT service providers for system maintenance and monitoring.

D. Tracking Tools

I. Matomo

This website uses the Matomo web analytics service to analyze user access to this website. Data is processed for the purposes of advertising, market research or customizing the design of our website (Section 15 (3) of the German Telemedia Act). Cookies are stored on your terminal device for the purposes of this analysis. Volkswagen AG exclusively stored the information collected in this manner on its servers. Please note that the full functionality of this website may be compromised should you wish to prevent the storage of these cookies. You may withdraw your consent to data collection and processing at any time with future effect by clicking the following opt-out plugin:


For further information on cookies, please refer to our Cookie Policy. This website uses Matomo with the extension “AnonymizeIP”. This means that IP addresses will be further processed in truncated form, thus ruling out any direct connection to a specific person.

E.Social Media

Volkswagen AG does not use any client-side plugins from providers such as Twitter, Facebook, Instagram or YouTube when displaying texts from social networks. Text content from social media channels is transmitted to our server and displayed for our users. Only images and videos are loaded direct from the server of a social media provider and displayed via www.volkswagen-newsroom.com. The provider’s JavaScript is loaded, for example, to play videos from YouTube. The provider receives the notification that you have called up the video or image via our website. This is done regardless of whether you have set up a user account on the respective social network and are logged-in there or not. If you have logged in to the social network, the provider can classify these data directly to your user account. The possibility exists that the respective providers of the plugins will use the data for the creation of usage profiles. Volkswagen AG has no influence on the data collected by the provider and the further processing thereof. The purpose and scope of the data collection, the further processing and use of the data by the providers as well as your related rights and setting options in order to protect your private sphere can be found in the respective provider’s Data Protection Declaration:

Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA 

Instagram LLC, represented by Kevin Systrom and Mike Krieger, 1601 Willow Rd, Menlo Park CA 94025, USA

YouTube, a Google Inc. company, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

F.Your rights

The following lists your rights in relation to Volkswagen AG which you can exercise at any time free of charge. For further information on exercising your rights, please refer to Section G.

Right of access: You have the right to obtain from us information regarding the processing of your personal data.

Right to rectification: You have the right to obtain from us the rectification of inaccurate or incomplete personal data.

Right to erasure: You have the right to obtain from us the erasure of your data under any of the grounds set out in Article 17 of the General Data Protection Regulation. You may, for example, obtain the erasure of your data if said data are no longer necessary in relation to the purposes for which they were collected. Furthermore, you may obtain the erasure of your data if we process your data based on your consent and you withdraw that consent.

Right to restriction of processing: You have the right to restrict the processing of your data under any of the grounds set out in Article 18 of the General Data Protection Regulation. You may, for example, restrict processing if the accuracy of your data is contested. You may request the restriction of processing for the duration of the period during which the accuracy of the data is being verified.

Right to object: You have the right to object to the processing of your data if the processing is used for reasons of public interest or if your personal data is used for direct marketing purposes. A right to object is permissible if processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority or there is a legitimate interest on the part of Volkswagen AG or a third party. Should you exercise your right to object, please inform us of the reasons for your objection to the processing of data. Furthermore, you have the right to object to the processing of personal data for direct marketing purposes. This also includes profiling to the extent that it is related to such direct marketing.

Right to data portability: To the extent that data processing is based on a consent or the performance of a contract and carried out by automated means you have the right to receive your personal data in a structured, commonly used and machine-readable format and to transmit these data to another data controller.

Right to withdraw consent: To the extent that data processing is based on a consent you have the right to withdraw consent for data processing under such consent at any time free of charge with future effect.

Right to lodge a complaint: Furthermore, you have the right to lodge a complaint about the processing of your data by us with a supervisory authority (e.g. with the Data Protection Authority of the State of Lower Saxony).

G.Your contacts

Your contacts for exercising your rights

For details of your contacts for exercising your rights and for further information, please go to https://datenschutz.volkswagen.de.

Data Protection Officer

Our Data Protection Officer is your contact for issues relating to data protection. Enquiries should be sent to:

Data Protection Officer of Volkswagen AG

Berliner Ring 2, 38440 Wolfsburg



Edition: June 2018